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You may already know that keyword research is the foundation of winning SEO. In fact you could almost say its necessary for the majority of SEO campaigns. The magic of SEO happens because when you know what people are searching for you can make the answer appear the exact moment they search for it. On the other hand if you dont know what people are searching for andor you dont create content for it then you dont know if there is any demand for what you publish. Its like throwing darts blindfolded. You have no idea if youll hit anything. Most of the time this gamble fails. The power of keyword research But when.